What is Spotlight Summit?
Get ready to level up! Spotlight’s fourth annual Summit is back, and it’s the only place where analyst relations and customer advocacy’s brightest minds collide. Whether you’re hitting the stage to share what you know or soaking up insights from the best in the business, it’s time to transform your brand’s discovery into your greatest competitive advantage. The future of influence starts here.
Why Should I Attend?
B2B buyers rely more than ever on the voices of analysts and customers to influence which vendors will make their purchasing shortlist. LLMs synthesize and magnify these voices as part of buyers’ research.
Ensuring your brand remains visible and credible should be priority #1 for AR and CMA professionals.
Join us at the Spotlight Summit this year to learn how AR and CMA experts are collaborating to orchestrate influence that wins buyers’ trust.
Track 1: Influence
Track 2: Advocacy
Track 3: Visibility
Analysts, experts and the expanding influence ecosystem. For AR professionals and senior marketers building and activating expert relationships: analyst firms, independent voices, B2B influencers, and the systems that connect them to pipeline.
Customer voice across the buyer journey. For customer advocacy and customer marketing teams managing reference programs, peer reviews, and the activation of customer communities; increasingly also as inputs for analyst evaluations and LLM training signals.
AI-era brand discovery and LLM influence. For CMOs and digital strategists who need to understand how AI systems shape vendor narratives and buyer decisions, and who need to build a coherent strategy across analysts, customers, and content to win in that environment.
“I really appreciate the attention to detail across the entire event. Every aspect of the experience was thought through, and as a result it was not just a valuable learning experience, but there was meaningful networking and connection and a fun time as well.”
Spots are going fast!
Register now to secure your spot at the Spotlight Summit 2026. You’ll gain fresh perspectives, forge valuable connections, and propel your career forward.
If interested in group discounts or sponsoring this year’s Summit, please reach out to Clare Holahan at clare.holahan@spotlightar.com.
