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AR Summit 2024
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Sept. 30 – Oct. 2, 2024 in Kansas City, MO
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A global community of AR trailblazers:
Form invaluable connections at AR Summit, the industry’s largest professional development event. Gain access to industry thought leaders and connect with peers who speak your language.
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Thought-provoking keynotes:
Engage with renowned industry leaders as they share their expertise, inspiring innovative approaches and challenging you to elevate your AR strategies.
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Peer-led best practices:
Exchange knowledge, experiences, and success stories with other AR pros, tapping into the collective wisdom of the AR community to guide your professional growth and take your AR program to new heights.
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Don’t miss your chance to CONNECT, LEARN, and SOLVE at the AR industry’s most anticipated event of the year. Register now to secure your spot at AR Summit 2024. You’ll gain fresh perspectives, forge valuable connections, and propel your career forward.
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We'll see you in
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Featured Keynote Speakers
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- Steven Armstrong
- Vice President, Analyst Relations at Amazon Web Services
- Join AR veteran Steven Armstrong as he shares his personal journey navigating the ever-evolving world of analyst relations over the last 23 years.
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- Julie Ask
- Technology Futurist & Former Analyst
- Join Julie Ask – technology futurist and legendary industry analyst – for an engaging discussion on what GenAI means for industry analysts today and in the years ahead.
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- John Bruno
- Vice President, Strategy at PROS
- Do you feel like your organizations see you as merely an execution arm, a mouthpiece for product marketing, or a wrangler of your product teams? Your AR program may be small, but it is mighty. Join this session to uncover how to connect both your results and your programs to your larger company strategy.
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- John Rockhold
- VP of Analyst Intelligence, Spotlight
- John Rockhold, VP of Analyst Intelligence at Spotlight, will give a readout of Spotlight's 2024 Analyst Survey.
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- Ricarda Rodatus
- VP, Analyst Relations, NetApp
- Discover how Ricarda Rodatus, VP of AR at NetApp, is transforming the company's analyst relations function into an intelligence powerhouse.
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- Lucas Welch
- VP, Global Corporate Marketing, Highspot
- Join Lucas Welch (Highspot) for a dynamic keynote on using analyst relations as a strategic lever to outmaneuver your competition and strengthen your advantage.
Agenda
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Topic 1: Metrics & Reporting
Metrics & Reporting: Turning AR Engagement into Measurable Business Value
Unlock the true potential of your AR program with this session focused on mastering AR metrics for success. Discover how your organization can evolve from foundational AR program reporting to a Ïreimagined, insights-driven, and high-impact approach to AR reporting that demonstrates real business value and strategic impact.
Walk away with fresh ideas and a clear roadmap for transforming your AR reporting into a high-impact tool that speaks to business outcomes and strategic influence. Don’t miss this opportunity to elevate your AR strategy!
Spotlight Speakers:
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Kimberlee Kuzara, Sr. Client Executive
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Tara Cappel, Client Executive
Topic 2: Entering a New Category
Breaking Through: How to leverage AR when entering or creating a new category
Whether you’re looking to expand your market presence or further differentiate your brand, this session will equip you with proven strategies and practical tips for how to leverage industry analysts to redefine your market position or even forge an entirely new category. Discover strategic approaches that help influence analyst perception, shape industry trends, and position your business as an innovative market leader.
Learn how to transform your company vision and narrative, seize untapped opportunities, and drive significant growth by harnessing the power of analyst relations.
Spotlight Speakers:
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Neal Stark, Client Executive
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Annie O’Laughlin, Client Executive
Topic 3: Vendor Evaluations
From Grind to Gold: Strategically Managing Evaluations at Scale with AI-Powered Processes
This session offers a fresh perspective on managing vendor evaluations at scale, leveraging AI to transform the process. We’ll showcase how internal processes and AI can take the initial heavy lifting, freeing your product team to focus on what matters most: elevating analyst insights and crafting impactful responses.
Spotlight Speakers:
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Sydney Green, Client Executive
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Molly Gregory, Client Executive
Topic 4: Value Discovery
Value Discovery: Win the Hearts and Minds of Your Internal Stakeholders by Aligning Effort to Value
Understand value drivers and how you can ensure that your AR program is structured to deliver outcome that will resonate with stakeholders throughout the business.
Leave with a stakeholder survey and next steps to implement value discovery in your business.
Spotlight Speakers:
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Katherine Hubbard, Sr. Client Executive
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Anna Jaramillo, Client Executive
Topic 5: Marketing & Sales Enablement
AR-Driven Enablement: Activate Your Assets
Explore the importance of activating and promoting the wins of the AR program back to the business, including how organizations are best tracking their AR success, promoting AR achievements to leadership, and enabling sales and marketing to make better decisions.
You will walk away with a tool to see how you compare to other organizations in their activation maturity and steps on how your organization can improve its AR activation.
Spotlight Speakers:
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Austin McCloud, Client Executive
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Cory Sims, Client Executive
Topic 6: Intelligence/Insights
Insights: Leveraging Your Customers’ Voices to Elevate AR
Unleash the customer voice for your Analyst Relations program. Analysts crave insights about your customers. They love case studies, and want to hear plenty of stories about how your customers benefit from your solution.
This session will equip you with ways to leverage the Voice of the Customer, and user reviews specifically – as a powerful influencer. Learn tips every AR manager should know on sharing customer insights, showcasing user review data, and unlocking customer intelligence to drive market advantage for your company.
Spotlight Speakers:
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Steve Van Lieshout, VP of Intelligence
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Jaylan Adlam, Sr. Intelligence Manager
Topic 7: Working Sessions
Turn Your Ideas into a Plan of Action
Back by popular demand! You’re loaded with ideas now, but figuring out where to go next is a challenge. We’ll close the day in a working session where we’ll think about where you are today, brainstorm ideas together about where you should go, and leave with a plan for:
– What you can do immediately
– What you can do over the next 12 months
You’ll walk away with greater clarity on the best actions for you that leverage time-tested approaches to prioritize and make your vision a reality.
Spotlight Speakers:
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Nichole Wright, Sr. Client Executive
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Patrick Storm, Sr. Client Executive
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Noah Bisel, Client Executive
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Jeff Harris, Sr. Client Executive
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Summit Experience
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Register now for AR Summit 2024 and secure your spot to be a part of the ultimate gathering of Analyst Relations professionals. No matter the size of your AR program, AR Summit is the destination to assess your opportunities to level up, then leave with an action plan to do just that.
Take charge of your future in the ever-evolving world of Analyst Relations. Register today and join us in Kansas City to shape the future of AR together. Space is limited and excitement is building fast, so act quickly!
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FAQ
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- $2,300 (without hotel)
- $2,900 (+2 night hotel stay)
- $3,200 (+3 night hotel stay)
- $3,500 (+4 night hotel stay)
Regular (2/1/24-9/13/24):
- $2,750 (without hotel)
- $3,350 (+2 night hotel stay)
- $3,650 (+3 night hotel stay)
- $3,950 (+4 night hotel stay)
Monday, Sept. 30 — Wednesday, Oct. 2, 2024.
Should you decide to pre- or post-extend your trip, please make this request at the time of registering for the program. All requests are based on availability. All costs associated with your pre- or post-extend hotel arrangements will be your responsibility. The group rate is honored 3 days pre- or 3 days post the program dates.
The recommend attire for the week is business casual. Dress in layers as meeting spaces can be cold.
The average low temperature in September is 60 degrees, while the average high is 80 degrees.
Complimentary Internet and email access is available in your room and common areas.
After checking in with the hotel, please proceed to the Spotlight Hospitality & Registration in the City Beautiful Ballroom Foyer to check in and receive important information regarding the conference.
- Conference Admission Monday – Wednesday, including a wide variety of content and social gatherings
- All Group Meal Functions
- Loews hotel amenities>
You are responsible for arranging your own flights to/from Kansas City International Airport (MCI) and ground transportation between the airport and the hotel. Additionally, If you selected the pay hotel on own option, you are also responsible for paying for your own hotel reservations while in Kansas City, MO.
You can self-park in the garage. The parking garage entrance is on both the Wyandotte side as well as the Baltimore side of the building. Park on the 4th floor (same floor you enter on) and take the elevator to the lobby level. Before entering the building, please take a ticket. If you are staying overnight at the hotel, the front desk can assist with adding parking to your hotel reservation. If you are driving to the conference, parking can be validated at the front desk.
Location: Kansas City, MO
2025 dates: Sept. 29 – Oct. 1, 2025
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