Speakers - Spotlight AR Summit

Speakers

Julie is a technology futurist and mobile- and digital product strategist who has advised hundreds of global brands on how to design effective consumer engagement strategies to drive business outcomes. Her work defines the evolution of consumer digital experiences and inspires brands to take action. She builds comprehensive strategies (e.g., operations, data, and technology) to help companies realize their vision over time. She works with GenAI startups to determine their product market fit and helps mature organizations decide how to use GenAI to enhance and transform consumer experiences, products, and business models. She is also an analyst, author, and speaker.

Join Julie Ask – technology futurist and legendary industry analyst – for an engaging discussion on what GenAI means for industry analysts today and in the years ahead. From their daily grind to the power of their output, there is no escaping that GenAI will alter the role of the industry analyst as we know it.

Don’t let your impact on your organizations be distilled down to a dot placement on a static graphic. AR programs influence everything in your business from demand, sales velocity, product direction, market positioning, and so much more. Do you feel like your organizations see you as merely an execution arm, a mouthpiece for product marketing, or a wrangler of your product teams? Your AR program may be small, but it is mighty. Join this session to uncover how to connect both your results and your programs to your larger company strategy.

Join Marketing veteran Kim Gibbons as she shares her journey navigating the ever-changing world of analyst relations over a thirty-year career. Kim dives into how AR can leverage the collective expertise of product, marketing, sales, and executive teams to orchestrate a unified strategy that effectively shapes perceptions, drives insights, and contributes to overall business success. She shares insights for managing expectations, measuring ROI, and embracing new technologies. Whether you're a seasoned professional or just starting out in your career, this session aims to inspire and empower you to navigate your own path with confidence, resilience, and a visionary approach.

John Rockhold, VP of Analyst Intelligence at Spotlight, will give a readout of Spotlight's 2024 Analyst Survey, which summarizes responses from 100+ industry analysts on how their work is changing, trends and where they see room for improvement in the craft of AR.

Dive into the future of our industry with Ricarda Rodatus, Vice President of Analyst Relations at NetApp. Discover how she’s transforming NetApp’s analyst relations function into an intelligence powerhouse leveraging analyst and influencer insights, competitive and market intelligence, and voice of customer data to deliver meaningful business impact.

Lucas is an authentic marketing leader skilled in credible storytelling. At Highspot, his team is responsible for the company's brand, content marketing, communications, demand generation, and field marketing worldwide. He has a proven track record of leading these disciplines for hyper-growth startups and publicly-traded technology businesses.

Join Lucas Welch, Vice President of Global Corporate Marketing at Highspot, for a dynamic keynote on using analyst relations as a strategic lever to outmaneuver your competition and strengthen your advantage. This session reimagines competitive research as an opportunity to spark a competitive fire across marketing, sales, and product teams. Learn how analyst intelligence can unify and galvanize these teams to shape a winning product roadmap that wins competitive research – and competitive deals.