- Keynote
- John Rockhold
- VP of Analyst Intelligence, Spotlight
- 2024 Analyst Survey Results
- John Rockhold, VP of Analyst Intelligence at Spotlight, will give a readout of Spotlight's 2024 Analyst Survey, which summarizes responses from 100+ industry analysts on how their work is changing, trends and where they see room for improvement in the craft of AR.
- Keynote
- Ricarda Rodatus
- VP, Analyst Relations, NetApp
- The Future of AR: Become an Intelligence Powerhouse
- Dive into the future of our industry with Ricarda Rodatus, Vice President of Analyst Relations at NetApp. Discover how she’s transforming NetApp’s analyst relations function into an intelligence powerhouse leveraging analyst and influencer insights, competitive and market intelligence, and voice of customer data to deliver meaningful business impact.
- Keynote
- Lucas Welch
- VP, Global Corporate Marketing, Highspot
- Lucas is an authentic marketing leader skilled in credible storytelling. At Highspot, his team is responsible for the company's brand, content marketing, communications, demand generation, and field marketing worldwide. He has a proven track record of leading these disciplines for hyper-growth startups and publicly-traded technology businesses.
- From Insights to Impact: Sharpen Your Competitive Edge through AR
- Join Lucas Welch, Vice President of Global Corporate Marketing at Highspot, for a dynamic keynote on using analyst relations as a strategic lever to outmaneuver your competition and strengthen your advantage. This session reimagines competitive research as an opportunity to spark a competitive fire across marketing, sales, and product teams. Learn how analyst intelligence can unify and galvanize these teams to shape a winning product roadmap that wins competitive research – and competitive deals.