Agenda
Topic 1: Metrics & Reporting
Metrics & Reporting: Turning AR Engagement into Measurable Business Value
Unlock the true potential of your AR program with this session focused on mastering AR metrics for success. Discover how your organization can evolve from foundational AR program reporting to a Ïreimagined, insights-driven, and high-impact approach to AR reporting that demonstrates real business value and strategic impact.
Walk away with fresh ideas and a clear roadmap for transforming your AR reporting into a high-impact tool that speaks to business outcomes and strategic influence. Don’t miss this opportunity to elevate your AR strategy!
Spotlight Speakers:
Kimberlee Kuzara, Sr. Client Executive
Tara Cappel, Client Executive
Topic 2: Entering a New Category
Breaking Through: How to leverage AR when entering or creating a new category
Whether you’re looking to expand your market presence or further differentiate your brand, this session will equip you with proven strategies and practical tips for how to leverage industry analysts to redefine your market position or even forge an entirely new category. Discover strategic approaches that help influence analyst perception, shape industry trends, and position your business as an innovative market leader.
Learn how to transform your company vision and narrative, seize untapped opportunities, and drive significant growth by harnessing the power of analyst relations.
Spotlight Speakers:
Neal Stark, Client Executive
Annie O’Laughlin, Client Executive
Topic 3: Vendor Evaluations
From Grind to Gold: Strategically Managing Evaluations at Scale
Ranking reports are hard, require a lot of time, investment and engagement from multiple stakeholders across the business. This session offers a fresh perspective on managing vendor evaluations at scale – from streamlining internal processes to harnessing the power of technology. You’ll walk away with proven strategies for maximizing the impact of your efforts.
Spotlight Speakers:
Blake Divinny, Client Executive
Molly Gregory, Client Executive
Topic 4: Value Discovery
Value Discovery: Win the Hearts and Minds of Your Internal Stakeholders by Aligning Effort to Value
Understand value drivers and how you can ensure that your AR program is structured to deliver outcome that will resonate with stakeholders throughout the business.
Leave with a stakeholder survey and next steps to implement value discovery in your business.
Spotlight Speakers:
Katherine Hubbard, Sr. Client Executive
Anna Jaramillo, Client Executive
Topic 5: Marketing & Sales Enablement
AR-Driven Enablement: Activate Your Assets
Explore the importance of activating and promoting the wins of the AR program back to the business, including how organizations are best tracking their AR success, promoting AR achievements to leadership, and enabling sales and marketing to make better decisions.
You will walk away with a tool to see how you compare to other organizations in their activation maturity and steps on how your organization can improve its AR activation.
Spotlight Speakers:
Austin McCloud, Director, Partnerships
Cory Sims, Client Executive
Topic 6: Intelligence/Insights
Insights: Leveraging Your Customers’ Voices to Elevate AR
Unleash the customer voice for your Analyst Relations program. Analysts crave insights about your customers. They love case studies, and want to hear plenty of stories about how your customers benefit from your solution.
This session will equip you with ways to leverage the Voice of the Customer, and user reviews specifically – as a powerful influencer. Learn tips every AR manager should know on sharing customer insights, showcasing user review data, and unlocking customer intelligence to drive market advantage for your company.
Spotlight Speakers:
Steve Van Lieshout, VP of Intelligence
Jaylan Adlam, Sr. Intelligence Manager
Topic 7: Working Sessions
Turn Your Ideas into a Plan of Action
Back by popular demand! You’re loaded with ideas now, but figuring out where to go next is a challenge. We’ll close the day in a working session where we’ll think about where you are today, brainstorm ideas together about where you should go, and leave with a plan for:
– What you can do immediately
– What you can do over the next 12 months
You’ll walk away with greater clarity on the best actions for you that leverage time-tested approaches to prioritize and make your vision a reality.
Spotlight Speakers:
Nichole Wright, Sr. Client Executive
Kirsten Moore, Sr. Client Executive
Noah Bisel, Client Executive
Jeff Harris, Sr. Client Executive
Topic 1:
9/30/2025 | 11:00 a.m. – 11:50 a.m.
Smarter, Faster, Scalable: Tech Tools Powering the Next Generation of Analyst Relations
The demands on AR teams are increasing – and with them, the chance to drive real strategic value. To scale successfully, you need tools that simplify workflows and empower your program to deliver greater impact. This session will showcase solutions designed to meet the needs of your evolving mandate – from always-on analyst portals to automated RFI responses. We’ll share examples, lessons learned, and practical tips so you can save time, increase visibility, and elevate your AR program’s influence.
Spotlight Speakers:
Tyler JohnsonTara CappelTopic 2:
9/30/2025 | 11:00 a.m. – 11:50 a.m.
Measuring What Matters: Proving the Business Impact of AR
As AR pros, we see firsthand the real impact our strategies have on business outcomes, but proving that value to stakeholders can be complex. In this session, we’ll do a deep dive into demonstrating ROI, starting with foundational metrics and best practices for measuring your program’s influence. Then, we’ll explore emerging trends and forward-looking predictions that are shaping the future of AR measurement, giving you the insights you need to stay ahead.
Spotlight Speakers:
Giuseppe CedilloDan WiseTopic 3:
9/30/2025 | 1:00 p.m. – 1:50 p.m.
Peer Power: How User Reviews – and the AI That Surfaces Them – Drive B2B Buying
Today’s B2B buyers are increasingly turning to AI to research products and shortlist vendors. And the AI-generated results they read are often informed by user reviews on Gartner Peer Insights, G2, TrustRadius and other review sites. In this session, we’ll share strategies for sourcing and monitoring customer reviews. We’ll also share how you can analyze user reviews and surface valuable insights on your customers and competitors.
Spotlight Speakers:
Sarah GishSteve Van LieshoutTopic 4:
9/30/2025 | 1:00 p.m. – 1:50 p.m.
Leverage AR to Empower Sales & Marketing
Back by popular demand, this session explores the importance of activating and promoting the wins of the AR program back to the business, including how organizations are best tracking their AR success, promoting AR achievements to leadership, and partnering with sales and marketing to maximize the impact of the AR assets.
Spotlight Speakers:
Merideth McClureCory SimsTopic 5:
9/30/2025 | 2:00 p.m. – 2:50 p.m.
Beyond the Dot: Quantifying Progress and Proving Impact
This session unveils Spotlight’s principled approach to measuring vendor progress on key reports, moving beyond dot placement into defining true meaning. Learn the art of transforming this measurement into a compelling narrative of market leadership demonstrating tangible impact for your business and communicating a powerful story of success to stakeholders.
Takeaway: We will show you how to move “beyond the dot” to highlight your strategic advancements and reinforce your position as an industry leader.
Spotlight Speakers:
Anna JaramilloEmerson BelitzTopic 6:
9/30/2025 | 2:00 p.m. – 2:50 p.m.
Spotlight Oz: Getting the Most Out of the Industry’s Leading AR Platform
Join Spotlight’s Customer Success team to take your Spotlight Oz expertise to the next level! This session focuses on how to maximize the impact of your analyst relations program with Spotlight Oz. We’ll cover the latest enhancements, showcase real examples of how clients are using the platform today, and give you a preview of what’s ahead on the product roadmap.
Spotlight Speakers:
Amanda OrmsbyMitch UrsickTopic 7:
9/30/2025 | 3:00 p.m. – 3:50 p.m.
Working Session: Turn Your Ideas into a Plan of Action
An AR Summit favorite returns for 2025! You’re leaving the day full of ideas—but figuring out what to do next can be the hard part. In this hands-on working session, we’ll pause to reflect on where you are today, explore where you want to go, and use the Spotlight Priority Power Grid to map out what to do next. You’ll leave with greater clarity, a prioritized plan tailored to your goals, and time-tested strategies to turn your vision into action.
Spotlight Speakers:
Noah BiselJeff HarrisTopic 8:
9/30/2025 | 3:00 p.m. – 3:50 p.m.
Working Session: From Insight to Action: Practicing the Power of “What”
Inspired by the keynote? Now it’s time to apply it. In this interactive session, you will reflect on where your AR program stands today and identify key moments where “What” questions could drive better outcomes. You will leave with:
- A set of “What” questions you can start using immediately
- A plan for how to integrate this mindset into your AR strategy over the next 12 months
Spotlight Speakers:
Kara MickelettoNichole Wright